Behind the Scenes: 5 Steps to Create Event Branding for Destination Meetings

Ever wonder how we come up with the event branding for one of the destination meetings we’re working on?  If you saw our post on Instagram yesterday, you already got a peek at what we’re working on. (Here’s a hint, follow us on Instagram to see tons of behind the scenes and inspiration we’re working on.) Today, we thought we would take you behind the scenes and share how we create the mood board.

The mood board sets the tone for the event and we use it for event branding and signage, gifts, group activities, and dinners.  This particular destination meeting is heading to Puerto Rico next March.

5-Steps-to-Create-Event-Branding-for-Destination-Meetings

5 Steps to Create Event Branding for Destination Meetings

1. Research the destination.
Learn about the culture of the destination.

2. Decide on the feeling you want to convey.
As it relates to our specific destination meeting, there were two creative directions we could explore, muted tones and bringing in the traditional Indian Culture or bright and tropical and bringing in the color of Old San Juan

3. Finding your color palette
The colors you want to use are a huge part of the design.  When we are looking for colors, we look the companies brand colors, the resort or hotel we are using and the style of the resort.  Tip: For larger programs where you are using meeting space – don’t overlook the carpet and wall coverings.

4. Do you want the design to match or compliment?
If you are going to a ultra modern property, it might look odd if your design is really old school or very ornate.  If the property you are working with is very ornate with lots of chandeliers, creating design that is very minimal would compliment.  Sometimes you need to think out of the box and play around with different concepts.

5. Look for images that depict the feeling
It’s time to find the images that explain the feelings that you want your event branding to convey.  We head to Pinterest, Google, the gallery of the hotel website and sometimes Travel Magazines.

Image Credit // 1 via pinterest, 2 via Ritz Carlton Dorado, 3 via Travel 2 the Caribbean Blog, 4 via The Coolist, 5 & 6 via Hither and Thither

Caryl Lyons

Managing Partner
With a love for design, her signature style infuses everyday life into events. Her philosophy is to create an experience with food, color, music and interior design. You won't see just a pen and pad at one of her events.
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