Event: An Advisory Dinner

If you follow me on instagram or facebook, you would know that we recently finished up a program in Washington DC.  The events were a tradeshow and an advisory panel dinner with some key policy stakeholders in the higher education arena.

ROAR events managed everything for the client.  Tradeshow logistics and booth management, swag for both events and the advisory panel dinner.

Here are some details of the dinner:

When our guests arrived at the hotel, a gift was waiting for them in their room.  A note from the CEO, a mini branded fan and additional information about the event.  

Why the branded fan?  It get’s so hot in the DC area during the summer and we were taking the guests out of the hotel.  The fans were a fun way to keep them cool.

So many times when you go to a tradeshow, you don’t venture out of the area.  We took the group over to Old Town Alexandria in Virginia.  We needed to get the group over to Alexandria quickly, so we chartered a water taxi just for the group.  To add to the experience, we created a Rafter branded flags for the boat.

The event was at the Hotel Monaco in Old Town.  Great little hotel.  Service was superb and would highly recommend them.  We worked with the chef to create a custom menu that all guest would enjoy featuring seasonal items.

When guests arrived, they were whisked outside to the courtyard for a short reception and then brought into the room for dinner.  We didn’t want the room to feel overdone with decor so we kept everything very monochromatic, except for the pop of red flowers on the table.  

Each place setting had a custom menu and a program for the evening.

One of my favorite elements we created was the Step and Repeat for the stage.  It just popped in the room. 

When the evening concluded, everyone was bussed back to the Gaylord National.  The event was a huge success.  I think it would be fun to use the step and repeat at a party we’re doing for them later in the year.  I predict a little red carpet action.

Caryl Lyons

Managing Partner
With a love for design, her signature style infuses everyday life into events. Her philosophy is to create an experience with food, color, music and interior design. You won't see just a pen and pad at one of her events.
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