Today’s post is all about the one-stop shop. We had a lot of sponsors for the Coupa INSPIRE Conference. 26 to be exact. With that many, we wanted to create a uniform sponsor showcase area. Every sponsoring company had a different look and feel – no one was like the next and we didn’t want the room to be a mish mash of color and logos. All the sponsors had to do was show up with their laptops, everything else was provided for them.
We were tasked with designing 3 similar turn-key tradeshow booths for the Silver, Gold and Platinum sponsors. We also had to design a booth for Coupa that was different than all the others, but still keeping similar design elements of the other properties. We brought Group Delphi in to help us create the experience.
The space that we used for INSPIRE Hall was very ornate. It was the Colonial Room of the Historic Westin St. Francis. This room all by itself is stunning. You would never be able to design something to match it. Instead, we took the opposite approach. We created booths that were very minimalistic and modern, that complimented the space vs making it disappear.
The ceiling in the room was extremely high with balconies on three sides. To pull everything together, we used blue fabric to line the balconies. To extend the branding, we printed the logo on two of the fabric panels. It was the perfect and final touch that the room needed.
Take a look? I would say success. What do you think?