ROAR playbook: Mastering Corporate Events

corporate events

Introducing the ROAR playbook – Mastering Corporate Events.  If you have been keeping up with us on instagram, you would have heard.

The playbook is your gateway into the world of Corporate Events.  This industry is unlike any other event planning niche.  We will share insider knowledge, limit that learning curve and help you grow your career.

The corporate events industry brings entirely new challenges to the table.  Complying with brand standards and pricing your services appropriately is important.  Hotel sales managers or the head of catering are  already immersed in it and will spot a newcomer from a mile away.

Wedding Planners

Wedding planners ask us – how do I break into the corporate events industry?  Is it really so much different than weddings?

Working every weekend during wedding season can be draining and what do you do when it’s off season? Many want to expand their services and add to their existing revenue, but they need to understand the corporate events world.

Junior Corporate Planners

We’ve been asked to mentor junior corporate events planners and help them grow in their role and gain a better understanding of the nuances of this industry.  Junior corporate event planners need to understand best practices for creating a roadshow program or  understand what’s involved in producing a successful user conference.


Are you someone that manages events occasionally, but it’s not a main part of your job function?  We bet that can get pretty stressful, especially since it’s not something that you do on a regular basis.  This course will help you gain that knowledge you are missing.

That’s where the ROAR playbook comes in.  Check out our video below.

Head over to the ROAR playbook website and get on our mailing list.  You will be the first to know when we launch.  Also – as a thank you, you will receive my top 10 concessions that are added to all my hotel contracts.  This information is pure gold.

Be sure to follow us on instagram and keep up with the hashtag #ROARplaybookTip and #ROARplaybook.  I will be sharing different tips that will help you master this crazy world of Corporate Events.

corporate events


Ready to Master Corporate Events?
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Caryl Lyons

Managing Partner
With a love for design, her signature style infuses everyday life into events. Her philosophy is to create an experience with food, color, music and interior design. You won't see just a pen and pad at one of her events.
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