Event Planning & Design
Site Selection
Types of Events We Produce
Creative Gifting

Event Planning & Design

Every event should be original and smart. It doesn’t matter if it happens every quarter or every year. ROAR events creates distinctive and stylish events with panache and flair; events that are memorable and fun.

We focus is on designing an experience that will allow attendees and guests to interact in a very positive, creative and respectful way. We want guests to have a deeper, emotional connection with the brand. Time is valuable, and it’s important guests feel they have spent their time in a meaningful way.

It’s not just about being tactical, anyone can do that; it’s about working with our client’s team to strategically develop a cohesive plan and executing it flawlessly while representing the brand and creating a unforgettable experience.

Innovation is key and we push the envelope when it comes to creativity and cutting edge trends. We love to travel and make new discoveries. Be assured that we’re in the know about the latest and greatest hotels and venue.

We believe it’s our job to create the ultimate experience for our client and their guests.


With more than 25 years of experience working in the event industry, we know a thing or two about producing amazing events.  Because of this expertise, over the years we’ve received lots of questions like; “how do I do that?,” “what do planners like?,” “what would you do?,” “how can I grow my business?” and so on.

Brands & Corporations: Our expert knowledge has helped, so many clients with best practices on how to successfully produce a roadshow, incentive or user conference when they’ve never done one before. Clients now hire ROAR events to show them how it’s done – the right way, the successful way.

Hotels & Venues: We offer fresh ideas to hotels and venues on how to successfully present and sell their properties to planners.  Many times, you get use to offering the same thing and at ROAR events we approach offerings with a different eye – a planners eye, a branding eye.  Often small nuances are overlooked that could make an impact with a planner and their clients.

Planner Mentorships: New to the industry or looking to start and grow your own business?  At ROAR events, we enjoy helping planners learn by sharing our vast industry knowledge.  With our many years of experience, we’ve been around the block and have seen just about everything under the sun.

We’ve created two programs for aspiring planners.  First, the ROAR playbook which is a comprehensive e-course designed for those newer in the events industry and wedding planners wanting to dip their toes into the corporate world.

Our second offering is 1:1 consulting where we dive head first into the ins and outs of event planning, branding and setting you up for success.  You have exclusive access to ROAR events owner and managing partner, Caryl Lyons who has mentored many planners.

Site Selection

There is nothing worse than not having enough time or resources to find a home for your next event.  We’ve been in your shoes, we know how it feels.  It can be stressful.

We’ve helped many companies find the perfect location for thousands of their events worldwide – yes, all over the world.

Our process is easy.  All you need to do is schedule a call with us, we’ll create the RFP and we’ll show you all the possibilities to have your event shine.

This saves our clients so much time so they can focus on more strategic tasks and not to worry, we are with you every step of the way.

Contact us today.


Types of Events We Produce

  • Conferences
  • Incentives
  • Executive Retreats
  • Tastemaker & Connector Events
  • Tradeshows
  • Sales Kick-Off
  • Roadshows
  • Team Buildings
  • Advisory Meetings
  • Product Launches
  • Holiday Parties
  • Networking Events
  • Cocktail Parties
  • Private Dinners
  • Dine-arounds
  • Award Ceremonies

Creative Gifting

When it comes to gifts, favors and room drops, we care about all the details – down to the box, tag and the bow. Presentation is key.

The gift could be for a tradeshow, conference or an incentive. It’s important that whatever you are giving has meaning and relates to your event. Not everything needs to be branded with a logo to be memorable. We’re a very resourceful bunch that specializes in finding that perfect gift by working closely with unique shop owners and vendors.

our clients say

  • Events Director, Coupa

    “Working with ROAR Events the last two years has been amazing. Their creative design, attitude and details on every event is very impressive. I’m successful at my company because of ROAR and their countless hours they put into all of my events.  I highly recommend ROAR whether you’re planning a small dinner or a large corporate event as they will deliver a one of a kind event you won’t forget!”

  • Events Manager, Yahoo!

    “Working with ROAR has been a dream. Not only do they make sure everything about an event runs smoothly and seamlessly, they do it effortlessly. ROAR is full of creative ideas to make each event better then the last. They got along so well with us Yahoos. It was like they were part of the team and had been working with us for years. I look forward to working with ROAR on many, many more projects.”

  • Creative Director, Design In Mind

    “Caryl is one of a kind. She is amazing at what she does. She combines her creative passion with her keen eye for detail to create amazing events on a grand scale. Caryl is personable, fun, hard-working, professional, outside-of-the-box thinker and is always just a phone call away. I highly recommend her for your event needs…small and custom to big conference environments.”

  • Marketing Director, Rafter

    “Roar Events is equal parts strategy, creativity and execution. When I work with them on an event, I know I don’t have to worry about a single detail.”

  • Community Manager, Luvocracy

    “Our SF-based startup was looking for a great team to take on the event planning for our site’s Preview Party, and we found one in ROAR events.  We were looking to “wow” our site’s super users – many of them web influencers with a knack for social media and love for good design – not only with our awesome site reveal but with a memorable night full of instagram-worthy details, and ROAR was able to help us successfully achieve just that.

    ROAR was able to put themselves in our target audience’s shoes and create an event with not only the right broad strokes but also the minute details that only one of our prime users could think up.

    ROAR was with our team every step of the way – exuding professionalism from start to finish.  We would (hands-down) work with ROAR again.  They made our Site Preview Party a night to be remembered. Fantastic work!”


who we’ve worked with