I heart Kate Spade and I heart pretty much everything in their store. I follow them on Tumblr, on Instagram and even on Pinterest. I would say…I’m a groupie, and I’m OK with that.
The people who handle Kate Spade’s marketing are pure geniuses as far as I’m concerned. We all have seen “pop-up” shops open up, especially seasonal ones around the holidays. Well, to announce their Spring line and as part of New York Fashion Week, Kate Spade created a “pop-up” tour bus. GENIUS! And yes, you could buy to your hearts content. So wish I was in NYC right now.
But luckily for a lot of people…they’re going on tour! So wish they were coming to the bay area. NYC, Seattle, LA and Austin is on the list.
Don’t forget…Live Colorfully!
As a side note, this is a great way to reach customers. It would be great for more companies to jump on this bandwagon.
(image credit: Kate Spade Bus)