Branding: Welcome to the New ROAR events

Welcome to the new ROAR events.  Looks a little different doesn’t it?  I have to say, I love it.  It’s been a labor of love.  I first met Ross, owner of Flosites in March of 2013.  We chatted, he understood my vision and officially kicked off the rebranding process in May.  There were many late nights, lots and lots of changes, and Ross and his team were there with me every step of the way offering guidance, bringing to life my crazy ideas and being so supportive.  I’m extremely grateful.

Why a rebrand?  We rebranded a couple of years ago and though the logo was strong, the website just didn’t feel right.  I wanted the site to look clean, minimal with pops of color, showcase the imagery of the events we produce, have a hint of luxury and be a vehicle for fresh content that would bring people to the site on a regular basis.

With any brand, as you grow, you change and that’s just what’s happened to us.  Our signature style has evolved and the needs of our clients have changed.  That being said, I’m happy to announce that we are enhancing our services to include ROAR Consulting and the ROAR Marketplace.  If you are familiar with the Hey Caryl blog, it’s not going anywhere, we’ve officially made it the ROAR blog (you can still reach Hey Caryl via  Hotel Wanderlust is staying as well and we will continue to showcase hotels and venues that have that extra special spark.  We will also be sharing hotel Hot Specials on a regular basis.

It’s with much excitement that I introduce the new and improved ROAR events.


So, what do you think?  I’m still making minor tweaks here and there, but this is us – the new ROAR events.

We would love to work with you and create that unforgettable event experience.

Caryl Lyons

Managing Partner
With a love for design, her signature style infuses everyday life into events. Her philosophy is to create an experience with food, color, music and interior design. You won't see just a pen and pad at one of her events.
  1. Stefanie Sparks January 27, 2014, 18:09

    Gorgeous!! I love the new site. Congratulations – all of your hard work has definitely paid off!

    • Caryl Lyons January 27, 2014, 23:17

      Thanks so much Stefanie.

  2. Sara January 27, 2014, 21:49

    Caryl it’s beautiful!! Congrats! My favorite is the color palette! SO you!! xoxo

    • Caryl Lyons January 27, 2014, 23:17

      Thanks so much Sara.

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