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You define your own success because it looks different to everyone.

What We Do

With more than 26 years of experience
working in the event industry,
we know a thing or two about producing amazing events.

Because of this expertise, over the years we’ve received lots of questions like;
“how do I do that?,” “what do planners like?,”
“what would you do?,” “how can I grow my business?” and so on.

Brands & Corporations:

Our expert knowledge has helped loads of clients with best practices on how to successfully produce a roadshow, incentive or user conference when they’ve never done one before. Clients now hire ROAR events to show them how it’s done – the right way, the successful way.

Hotels & Venues:

We offer fresh ideas to hotels and venues on how to successfully present and sell their properties to planners.  Many times, you get accustom to offering the same thing and at ROAR events we approach offerings with a different eye – a planners eye, a branding eye.  Often small nuances are overlooked that could make an impact with a planner and their clients.

Mentoring
New to the industry or looking to start and grow your own business?  At ROAR events, we enjoy helping planners learn by sharing our vast industry knowledge.  With our many years of experience, we’ve been around the block and have seen just about everything under the sun.

We’ve created two programs for aspiring planners.

The ROAR playbook , which is a comprehensive e-course, designed for those newer in the events industry and wedding planners wanting to dip their toes into the corporate world.

1:1 consulting

where we dive head first into the ins and outs of event planning, branding and setting you up for success.  You have exclusive access to ROAR events owner and managing partner, Caryl Lyons who has mentored numerous planners.

Testimonials:
Purchasing the ROAR playbook was one of the best investments I've made in my business.
Utilizing Caryl's resources and knowledge has been invaluable. I personally struggled in the areas of pricing and proposals and found the recommendations and templates included in the course so helpful, and truly a game changer for my business. We've seen a dramatic increase in conversion rates after employing the knowledge learned in the Roar Playbook and highly recommend the course to anyone looking to uplevel their corporate events business.
DeNeitra Burnett / Founder & CEO
Savvy Events
Caryl has been an incredible resource for me as I continue to grow the corporate side of Glow Event Design.
Her guidance helped me pinpoint which types of corporate events to focus on, and create a scalable pricing structure for my clients.The corporate market is a completely different business model than the weddings and social sector, and when I first ventured into this new market there was a steep learning curve. Over the years, Caryl has provided valuable insight into the corporate events world and helped me set up the foundation for what is now 50% of my annual business today!
Christina Milliken / Owner
Glow Events
In getting to work with Caryl and the rest of the ROAR team, my event planning knowledge expanded
beyond what I knew was possible- Everything from industry-specific lingo (BEO's, pre-cons, attrition rates, etc) to sourcing and managing the best vendors to on-site best practices.I truly view my working with ROAR as the pivotal point in my career. At the beginning I was working in-house as a coordinator at a tech company, and I've now gone on to found my own events agency.Thank you ROAR for being such incredible, inspiring mentors. I wouldn't be anywhere near where I am today without you!
Chrissy Devenny / Owner
Dynamo Events
My Investment in the ROAR playbook is already paying huge dividends.
As I look to diversify my business, the things I have learned from the program have fast tracked me into ways to win corporate business. It has also provided insight into pitfalls when dealing with corporate events in ways that don't typically impact weddings, which has been my area of expertise for the last 14 years.
Tracie Domino / Founder + Creative Director
Tracie Domino Events
I took the ROAR playbook course soon after joining a corporate event planning company doing operations,
administration and special projects. I had always been interested in event planning but knew almost nothing about it. Taking this course completely changed that. It was incredibly educational, fun and interesting.
Nichole Monte / Events Coordinator
Dynamo Events
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