Encouragement: Nothing Is Gonna Stop Us

Thursday, August 16, 2012

Did you notice anything this week on the blog and the ROAR events website?  How about a completely new look and feel.  A major departure from what it looked like.

I’ve been wanting to redo the ROAR website for about a year and a half.  Last year we were all set to do it, but the vendor that we lined up wasn’t the most honest person.  Took our money and ran to be exact.  It really messed with my head.  I’m a really loyal and trustworthy person and I just couldn’t wrap my brain around why someone would do that.

I could hang out and continue to have a pity party with myself, but I wanted a new website.  I picked myself up, dusted myself off and you know what?  Something wonderful came from it.  It made me stronger and I was able to find the right person to convey the brand and the look and feel we were going for.

The old website didn’t have any pictures of our work.  Don’t get me wrong, it was a great website, lots of content, but it didn’t feel like me or this company that I’ve created.  I’m a creative person and I don’t think that showed through.  

Now, we have pictures galore.  We have a section where we showcase hotels and hotel specials (that would be the Hotel Wanderlust section).  

The person behind our new look and feel is Amanda Genther of Amanda Genther Designs.  She’s in Chicago so we did everything over email and Skype.  She pushed me and I wanted her to push me.  She kept me on track and focused – thank goodness.  I probably drove her nuts with all my crazy ideas – but she kept me on task.  The website was a labor of love, a 4 month labor of love and I couldn’t be happier with how it turned out.

The Hey Caryl blog started out as my personal creative outlet.  It’s been hard trying to maintain two different identities so I made the decision to have the Hey Caryl site become the blog for ROAR.  At this point, I’m not sure how it’s going to change, but I do feel like a weight has been lifted having a single identity.

The quote above sets the tone for ROAR events – Who is Going to Stop Us?  Because right now, it feels like we’re going to be unstoppable.

Now it’s your turn to be unstoppable!

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