Events: Branding Fruit

Tuesday, July 17, 2012

Branding Fruit – kind of a strange title for a blog post don’t you think? 

But how many times have you ordered whole fruit at an event for a break?  Tons – right?

When you’re at the grocery store and your cruising down the produce aisle, you stop and pick up a banana.  What do you see on the banana?  A sticker to identify the brand of banana.  When you swing by the apple section – same thing.

This could be a huge branding opportunity for a company, and it’s so easy and inexpensive (besides the cost of the fruit of course).  Just print out stickers with company logo or marketing message and slap it on the fruit and voila – instant branding.

Absolut Vodka did it with apples when they were launching their Absolut Orient Apple Vodka.

Simple, out of the box and unexpected which makes it even better!



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