This is an annual tradeshow we produce for Yahoo! Merchant Solutions.  Each year we do something a little different than the previous year.  For 2013 – we decided to forgo the typical tradeshow giveaways and chose to give attendees a sweet treat that they would enjoy.  Each person received purple frosted mini donuts and coffee in branded Yahoo! coffee cups.  Not only did attendees come by for more, they were also more engaged.  The brand extended past the booth with attendees walking around with the Yahoo! cups and purple patterned donut bags.