It All Started with a Drawing

Thursday, May 2, 2013

Over the next week, I’m going to be showing you all the amazing details from the 2 1/2 day Coupa INSPIRE event we produced a few weeks ago.  It was an unbelievable event and the 6 months of planning really paid off.  

Let me set the stage for this event.  It was branded – INSPIRE.  So everything that we did had to inspire, it had to be different, it had to have that wow factor.  We didn’t want it to be crazy over the top, it needed to be subtle, thoughtful and purposeful.

We hired a chalk artist and told him what we were trying to accomplish. Ryan Martinez came in with an idea, with a drawing of what he was going to do.  And then as the days went by (yes, with him drawing live with people walking and standing around watching him) – his vision, our vision became a reality. (If you follow me on Instagram, you would have seen the sneak peaks – I just couldn’t resist)

I thought it would be fun for you all to see the progression.

All images by Orange Photography

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