Live Event: The Little Details

Tuesday, May 7, 2013

One of my favorite parts of producing events are all the little decor details.  But here at ROAR events, everything needs to have a purpose.  We don’t just do to do.  We don’t spend money to spend money.  

As an example, we created 2 distinct seating vignettes.  There was very little seating in the common space and we wanted to create a area that went with the brand and allowed for networking.  We kept things simple, modern and colorful.  We also kept the florals very simple throughout the space from the networking areas to the party.  We didn’t want anything over powering and Fig & Twine did a wonderful job.

For the INSPIRE party, the space used at the Westin St. Francis was incredible.  We wanted to compliment the venue with furniture vs completely transforming it into something different. Victors and Alexandras were two separate rooms on the 32nd floor and we utilized them differently as well.  As you can see, the rooms are very ornate and didn’t want to compete with that.  Instead, we incorporated modern and transitional furniture pieces into the space.

Victors was the place for quiet Jazz music, conversation and incredible food.  

Alexandras was the spot to let your hair down and dance with the DJ, Strings ensemble and drummer.  Yes, you heard correctly – we didn’t want to have only a DJ.  The conference was branded INSPIRE – we needed to do things differently, and INSPIRE.

And I couldn’t resist showing you the view from the party.  This shot was taken around 7ish when the party was getting started.  Stunning, don’t you think?

All photography by Orange Photography, Florals created by Fig & Twine, Furniture from Blueprint Studios

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