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Ready to host a smaller event... but aren't sure where to start?
RIGHT NOW – YOU NEED TO CREATE A LONG-TERM STRATEGY WITH SOME SHORT-TERM PUNCH THAT GENERATES REVENUE.
GET BACK TO BASICS
When you’re planning an event, you always need to go back to the very first question…
Why are you planning this event? Why are you spending this budget? What are your goals? Customer retention, inspiration, education?
If your goals depends on human connection, a screen won’t get you there. That is where an in-person ROARshow earns its keep.
BUSINESSES AND THEIR SALESPEOPLE NEED TO BE IN FRONT OF THEIR CUSTOMERS. REVENUE NEEDS TO BE EARNED, QUOTAS NEED TO BE MET. AND IT NEEDS TO BE DONE IN AN IMPACTFUL WAY.
What does that way look like?
It looks like ROARSHOWS — roadshows with a twist.
Let’s be honest: a typical roadshow can be boring when you’re just trying to pack a room with people. There is little to no branding. You basically book a meeting room, have a continental breakfast, register people, do a little demo, and you’re on your way.
A ROARSHOW is not that.
Branding matters
Speakers matter
Audience matters
Efficiency matters
Engagement matters
Networking matters
Revenue matters
Here's what a ROARshow requires:
Create an impactful story
Let your guests know why they should be there, and show them what's in it for them.
A simple registration form
A no-cost event
Different Sessions
If you have a strong customer base in a particular city, there would be a morning and afternoon session.
Short Timeframes
These would be short-and-sweet events, 3 -4 hours max.
Food & Beverage Made Easy
Keeping it simple. dependent on the timing of your event.
OTHER SIGNS IT’S A ROARSHOW:
SWAG IS FUN
AV IS SIMPLE
INTERNET IS JUST FOR THE PRESENTER
BRANDING IS ON POINT
THERE’S A VIRTUAL/REMOTE COMPONENT
THERE’S AN APP FOR THAT
IT’S LOCAL, WITHIN DRIVING DISTANCE
OF COURSE, BASED ON YOUR NEEDS, YOUR ATTENDEES, AND YOUR LOCATION, WE KNOW
YOUR ROARSHOW MIGHT NEED TO LOOK A LITTLE DIFFERENT.
Hub and Spoke ROARSHOW
For maximum exposure, your ROARSHOW could take place in multiple cities on the same day. We call this a “hub and spoke” ROARSHOW — where the hub is where the keynote speaker is and the spokes are the different cities or locations featuring the same event. The content is more localized and product managers are in each of the cities.